Portfolio
Whether you’re launching a new brand or enhancing an existing one, I provide comprehensive branding and long-term marketing strategies that ensure your presence is not just seen but remembered. When designing a new brand, from logos and color palettes to typography and merchandise, each element is meticulously designed for consistency and impact across all platforms. I create a memorable brand experience that captures attention and fosters loyalty and trust.
TopIt
Merchandise Campaign
DESCRIPTION
The TopIt Cake Shield merchandise campaign brought the brand’s fun, funky spirit to life while adhering to its established design guidelines. The collection included notepads, sticky notes, pens and stationery. Each piece maintained consistency in color, typography and tone. The result is a cohesive line of merchandise that feels fresh, engaging and unmistakably on-brand.
A&B Wedding
Wedding Stationary Suite
DESCRIPTION
Created for a formal Halloween wedding, this suite captures the romance of gothic style with inspiration drawn from traditional tarot cards. A playful save-the-date postcard introduced the theme, while the invitation’s size and shape mirrored a tarot card design. It was paired with black envelopes and matching RSVP cards for a dramatic presentation. Guests discovered their seats through elegant gothic keys adorned with custom name tags, and each table number was inspired by a card from the tarot deck. The collection evokes an atmosphere that is both hauntingly beautiful and timelessly romantic.
R. Huntington
Branding Campaign
DESCRIPTION
This political branding campaign was designed to both represent the community, while capturing the candidate’s distinct personality. The logo design incorporates the shape of the community itself, serving as a symbol of connection and local pride. The project featured a primary and secondary logo, rack cards and a full suite of branded merchandise. Every design choice, from color palette to typography, was made to convey integrity, approachability and trust. The result is a cohesive visual identity that connects with voters and reinforces the candidate’s values and vision.
McKenna’s Place
Menu Re-Brand &
Merchandise Campaign
DESCRIPTION
The McKenna’s Place rebrand focused on preserving the restaurant’s familiar character while introducing a clean, modern aesthetic. The campaign included new menu designs, custom stickers, to-go bags and branded merchandise. Each element was developed to balance tradition and modernity, creating a refreshed identity that appeals to both loyal guests and new customers while enhancing the overall dining experience.
119th & Park
Branding Campaign
DESCRIPTION
119th & Park Floral Bouquets brand blends French elegance with vintage charm. Inspired by classic French colors and antique seed packets; the design evokes a timeless and sophisticated aesthetic. The brand identity suite included a primary and secondary logo, business cards, letterhead, custom seed packets and pressed flower cards. Each element was thoughtfully crafted to create a cohesive and memorable experience that reflects the brand’s heritage and refined personality.
Cuban Café
Menu Re-Brand &
Merchandise Campaign
DESCRIPTION
This project reimagined the Cuban Café brand through vibrant, cohesive design. To-go and cocktail menus were created to feel distinct yet harmonious, maintaining consistency with the brand’s established guidelines. Complementary merchandise, including signage, coffee cups and aprons, carried the same colorful and lively energy. The result is a playful yet polished collection that elevates the café’s visual identity across every touchpoint.
Poolfence DIY
Merchandise Campaign
DESCRIPTION
For PoolFence DIY’s summer product launch, the goal was to create event materials that felt fresh and inviting while remaining true to the brand’s professional identity. The campaign included a large retractable banner, trifold brochures, postcards and custom merchandise such as branded wetsuits, pool floats and tote bags. Each design element incorporated subtle summer-inspired visuals and a clean, cohesive layout to reflect both the brand’s reliability and the season’s vibrant energy. The result is a well-balanced collection that brings a sense of fun to a trusted safety brand.
